IFW Amsterdam

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INTERNATIONAL Fashion Weeks Amsterdam is excited to announce their third annual international fashion event, taking place at the World Fashion Centre on March 14th and 15th. Tickets are on sale now at ifwamsterdam.com/tickets

The core mission of IFW is Changing the Face of Fashion through an empowering and humanist approach to clothing design. Repeating what has been a world-wide success for the 2020 show IFW has collected a diverse group of fashion designers, both upcoming and established who draw on their cultural heritage in their creative work, giving them the global platform they deserve. Amsterdam itself is full of creative people with potential that is just waiting to be recognized on a global stage.  

The event weekend begins Saturday afternoon there will be three different fashion shows with designers representing over ten nationalities: Ghana, Burundi, Israel, Germany, USA, UK, Russia, India, The Netherlands, and Morocco. Their designs range from streetwear to high-concept couture and will be shown on a diverse range of models of all ages and different body types, including models who have Down Syndrome. 

Saturday evening’s premium show will highlight avant garde designers such as Josh Birth-Jones, a fourteen-year-old from the UK who has designed a dress covered in diamonds and crystals and is the most expensive dress ever designed by a teenager, called The Gem of Hope, and Hugs Amsterdam, who use innovative vegan fur that is both cruelty-free and not made of plastic. The premium show will also feature established Dutch designer Addy van der Krommenacker as IFW wants to honour his contribution to Dutch fashion.  

This year IFW is adding a kid’s fashion show to the weekend lineup – the first international fashion event designed specifically for children. IFW KIDS, similar to the standard program, will feature designers, models and brands from around the world, musical entertainment from Reduan and Celine Dib, and meet & greets with influencers like Emma Keuven. IFW wants to start Changing the Face of Fashion with the next generation, introducing them to the energy and fun of clothing and style. 

Another new aspect to this year’s event is IFW’s partnership with charitable institutions such as Het Vergeten Kind and the LINDA Foundation, donating a portion of the proceeds from the entire event to these two charities, to give back to children in need. 

In addition to the industry buyers and press that will attend, IFW has invited influencers from around the world to come and share the experience with their followers, to grow the influence of the kind of multicultural fashion IFW promotes. 

The World Fashion Centre is located in the west of Amsterdam, off the A10 highway, within walking distance from the Lelylaan train and metro station. The WFC is dedicated to bringing together the international fashion industry and is the perfect location for IFW Amsterdam.

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